The Beauty of Joseon Glow Serum : Propolis + Niacinamide is a cult-favourite brightening and soothing facial serum in the world of Korean cosmetics (K-Beauty), specially designed for skin prone to inflammation, enlarged pores, and lack of radiance. Inspired by traditional medicinal treatments from the Hanbang era, this serum was formulated to combat daily skin problems, restoring a healthy and radiant appearance to the face.
The key differential of this serum lies in the potent combination of 59.94% propolis extract with 2% Niacinamide. Propolis is globally recognised for its natural antiseptic, anti-inflammatory, and healing properties, making it an exceptional ally in controlling acne and regenerating damaged skin. In synergy with Niacinamide (Vitamin B3), the serum acts to regulate sebum production, visually reduce clogged pores, and lighten post-inflammatory acne marks. Supplemented with enriched BHA (0.5% Betaine Salicylate), it promotes very gentle chemical exfoliation to maintain an even skin texture and enhance the "honey-glow" effect (luminous, plump skin like honey), without leaving a greasy sensation.
Why choose Beauty of Joseon Glow Serum?
Powerful Anti-inflammatory Action (60% Propolis): Accelerates the healing of blemishes and soothes irritated or reactive skin.
Pore and Oil Control: Niacinamide and BHA help to balance sebum production and refine skin texture.
Honey-Glow Effect: Combats skin dullness, restoring a natural and healthy radiance to a lacklustre complexion.
High Tolerance Formula: Developed without artificial fragrances or synthetic colourants, ideal for minimising the risk of allergies.
Skin Type: Especially indicated for oily and combination skin, acne-prone skin, enlarged pores, or hyperpigmentation marks. Also suitable for sensitive skin.
Safety: Dermatologically tested. Hypoallergenic formula, free from parabens, sulfates, mineral oils, artificial fragrances, and occlusive essential oils. Cruelty-Free.
Texture: Liquid-viscous texture resembling liquid honey, but which spreads extremely easily and is quickly absorbed without leaving sticky or heavy residue.
Storage: Store in a dry, cool place, completely protected from direct sunlight or intense heat sources to preserve the properties of propolis. Keep the bottle tightly closed.
Warning: For external topical use only. Avoid direct contact with mucous membranes and the inside of the eyes. People with known allergies to bee stings or bee products (honey, propolis) should perform a patch test on a small area before use.
Apply morning and/or night to perfectly clean and dry facial and neck skin, after the toning step.
Dispense 2 to 3 drops of the serum directly onto the face or fingertips using the dropper.
Spread evenly with gentle movements over the entire face, avoiding direct contact with the inside of the eyes.
Lightly tap with your fingertips to help the skin fully absorb the product.
Continue your routine by applying your usual essence or moisturiser (such as Dynasty Cream) to seal in the active ingredients.
Daily note: It can be used simultaneously with makeup to create a more luminous (glow) finish. If applied in the morning, always finish with sunscreen.
