The Beauty of Joseon Dynasty Cream was the very first product launched by the brand and continues to be one of its biggest cult icons in Korean cosmetics (K-Beauty). Inspired by the beauty secrets described in Gyuhap Chongseo (a Joseon dynasty encyclopedia on the care of high-society women), this luxurious multi-functional facial cream was formulated to provide deep hydration, firmness, and radiant luminosity to the skin.
The great differentiator of this cream lies in its rich base of traditional ingredients (Hanbang), highlighting rice bran water (29%), ginseng root water (5%), and squalane (2%). Rice acts to smooth texture and lighten spots, while ginseng provides potent antioxidant properties that stimulate circulation and combat premature aging. Together with Niacinamide, this treatment strengthens the skin barrier, maintains the ideal balance of water and oil, and provides the much-desired "Chok Chok" finish — visibly plump, elastic, soft skin with a healthy natural glow that lasts all day.
Why choose Beauty of Joseon Dynasty Cream?
Long-lasting Nutrition and Hydration: Retains moisture in the epidermal layers, preventing dryness even in arid environments.
Ancestral Hanbang Formula: Combines the ancient power of rice and ginseng to revitalize and rejuvenate tissues.
Plumping and Firming Effect: Visibly improves skin elasticity and smooths dehydration fine lines.
Multi-functional Care: Can be used as a daily cream, an intensive overnight mask, or mixed with foundation for a luminous finish.
Skin Type: Especially indicated for dry, normal, combination, dehydrated, or mature skin. Oily skin types can preferably use it in their nighttime routine.
Safety: Dermatologically tested. Formula developed to minimize the risk of skin reactions. Paraben-free and Cruelty-Free.
Texture: Creamy, rich, and slightly elastic (stringy) texture that envelops the skin in a comforting veil of nourishment, absorbing evenly and leaving a satin, luminous finish without stickiness.
Storage: Store in a dry, cool place, completely protected from direct exposure to sunlight or intense heat sources. Keep the jar tightly closed after use.
Warning: For external topical use only. Avoid direct contact with the inside of the eyes.
Apply morning and/or evening to perfectly cleansed and dry skin on the face and neck, after your toners or serums.
Dispense an adequate amount of cream using your fingertips or a cosmetic spatula.
Distribute evenly over the face and neck with gentle movements from the inside out.
Gently tap and lightly press with warm palms to help the cream blend in and be fully absorbed by the skin.
Usage tip: If your skin is extremely dry, apply a slightly more generous layer before bedtime to use it as a sleeping mask.